Unit 7, 25/F, Midas Plaza, No.1 Tai Yau Street, San Po Kong
The Hong Kong Jockey Club Early Intervention and Community Support Project for Parents offers parents counseling services, education activities, mental health professional training courses, and peer supporter schemes to the general public. Therefore, an innovative mobile app solution is required to facilitate the overall program operation.
While the overall goal was to create an online self-learning platform, the biggest challenge was to combine different functionalities such as event registration, reward redemption, online forum, real-time messaging to provide a unified user experience. Apart from the core features, the mobile app must provide extra incentive to the end-users for core app usage, and the data collected will be used to assist users with issues.
AppicIDEA began the progress by building an innovative member reward system to drive more usage for all features in the mobile app and understanding the existing daily operations such as event registration, counseling services, and training course.
The member reward system allows the end-users to earn membership points and redeem the reward later for using every feature of the mobile app such as participating in the forum conversations, conducting mental health self-evaluation, progressing in the e-learning course.
The event registration system is designed and built to automate the entire participant registration process with quota control and balloting functions. For the reward redemption system, the end-users can redeem the desired reward in the mobile app with an intuitive user interface and be notified to pick it up by push notifications.