An online jewelry marketplace for merchants and buyers

Marketplace & Platforms
  • Website Development
  • Mobile App Development
  • UI/UX Design


JDC Lab is an app that enables jewelry merchants to sell their pieces directly on the platform. Buyers can also easily browse products by the type, stone, shape, carat and more. After making a decision, jewelry pieces can be purchased directly on the app.


Hong Kong’s jewelry industry is saturated with big box shops, but there are also many smaller boutique shops that haven't been discovered yet. In addition to this, it’s difficult for buyers to purchase jewelry online since most purchases are conducted in-person. At the same time, customers don’t know if they can trust merchants who sell jewelry online.

  • Marketplace System
  • Automated KYC
  • AR Try-on
  • AI Matching System


We developed an online marketplace app that enabled smooth facilitation of jewelry purchases online.

Pay directly online

Users can pay for the products directly through the mobile app, instead of having to go into a physical store. This saves time and effort.

Smart AI matching

AI technology is built-in, and recognises user product preferences—this means we can actively recommend products they like in the app to increase the purchase rate. Customers can also customise their jewelry preferences, and the app will match them with a merchant that can create the piece for them.

Try before you buy

Just like in a physical store, the customer can try the jewelry on before they buy it. We developed AR features within the app to make trying the pieces convenient.

An extra layer of trust

We designed the app so that sellers need to pass KYC verification, ensuring that customers are buying legitimate jewelry pieces at fair prices. Users can also use the chat feature to communicate with the merchant before purchasing.

What our client has to say



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